The Big Outdoors Childhood Campaign is calling for improved outdoor and natural environment learning, play and adventure opportunities for children and young people in the UK.
(This landing page is temporary, the Campaign goes live with web and socials early in 2026).
The Encouragement
Our collective push for improvement is similar to what was achieved for food quality, school meals, public smoking, etc.
Supporters found evidence was out there, one report at a time. But it took a focused and well-supported campaign to compile, expand and present all evidence as a combined principal bundle to actually trigger meaningful change in policy and funding.
The Evidence
Very compelling research on the benefits of outdoors childhood experiences exist already in studies for universities, charities, corporations and more. We are setting out to relay those findings, source further findings and opinions, compile it and present the available evidence as a substantive case for debate and reasoned action towards improvement.
We firmly believe this is a purposeful campaign which will gather widespread popular support from parents, children, public figures, organisations, corporations and all political leanings.
The Campaign:
Through positive PR and support from public figures, intensive momentum will build for six months in 2026 around a UK Government Petition, calling to have clear aspects of the topic debated in Parliament for cross-party prioritisation.
Public activity and awareness in this period will, hopefully, get the UK talking about and acting purposefully on the issues highlighted by The Big Outdoors Childhood Campaign.
But it’s not just about government action. Small changes can make a big difference and we will share inspiring ideas and stories along the way.
Next Steps
Ahead of launch, we will be grateful to receive (i) credible evidence for submission (ii) valuable connections (iii) in-kind support (iv) focused financial support, to maximise impact during the 6-month petition phase.
All focus is concentrated on the initial 2026 phase and aims, but we are ready to grow the Campaign impact opportunities beyond that, if a willingness is there.
Support The Big Outdoors Childhood Campaign
If you or your organisation feel able to support our talented volunteers and small team – and the possibilities on offer to grow awareness of the issues in The Big Outdoors Childhood Campaign – please contact us through the form below.
The Big Outdoors Childhood Campaign is hosted by the non-profit TIRCEA CIC, a specialist community of volunteers sourcing funding and expertise for research into exploration, frontline discovery and adventure. Registered in England and Wales number 15257637.